I had the amazing privilege of sitting down with my grandmother not too long ago. I had always heard the stories but wanted to hear them myself and write them down. We started from the day she was born in 1922, in Pillaro, Ecuador. A time so different… where people walked everywhere or road donkeys, you grew your own food and lived off the land. She grew up in a very abusive home and was taken out of school when she was in 4th grade. She married the first guy she met at 17 and at 18 had her first child. She knew she needed to make something of herself and had a driving desire to do whatever she could to get ahead in her life. Her aunt gave her a small loan so that she could buy little products and food to sell on the street. She would sell what she could by day and sleep on the streets by night. She said she would save everything, only using what she needed to stay alive. She eventually saved enough to purchase a little cart so she could sell more and have better shelter, always saving and only purchasing the necessities, she then bought a small shop with a room and kitchen, then she bought some land, then a home to use as a rental property, then more land, always saving everything she could then reinvesting.

SHE WOULD SAY, “IT WAS LIKE GOD HIMSELF WAS PUTTING MONEY IN MY HANDS.”

She ended up taking in all of her 7 siblings, her father, her aunt, uncle and kids… she taught them all how to work and make a life for themselves. She came from absolutely nothing and ended up being the wealthiest family in their town. Still to this day my families name is well honored in their town. My Grandmother was a fighter…. a warrior. Her work ethic, her determination to make a life for herself and her family is what makes her the most powerful, honorable, courageous and hard working woman I know.

THEN COMES MY MOTHER, THE ONE WHO WAS RAISED BY A WARRIOR.

Warriors make Warriors you know. At 20 my mother came to the U.S., not knowing a word of English and alone. With the same determination that had been instilled in her from birth, she fought hard to build a life for herself in the US. Through a series of fortunate and unfortunate events she ended up at a church in The Bronx, NY – where she met my dad and the Lord. That day God took her and RAN! Before they had children they needed a way to make money. So, my mom had the idea to gut an old school bus, paint it blue and turn it into a store on wheels. They went all over New York City selling Ecuadorian sweaters and different arts and crafts! To this day she lives a life of entrepreneurship – just like her mother.

SOMEDAY, I HOPE TO BE HALF THE WOMAN SHE IS.

I am so proud to be part of this lineage of Warrior Women and even more proud to be able to pass such an amazing legacy on to my daughters.

Always remember, life will bring you trials, temptations, hardships – it’s inevitable. The fight through it, the extra strength that God gives you, the tenacity it takes to push through is what makes warriors. Warriors aren’t born – they are made!

You my friend, are a warrior – fight!

-Nicole

After being in the photography industry for over 2 decades, Nicole Elliott has become an award-winning Professional Photographer, Speaker and Designer; who’s work and writing has been nationally recognized and published. Her heart to encourage, equip and empower the next generation of photographers is the foundational principle of her business and her photography courses. This last year she has been working with BLACKRAPID on the design and development of a brand new camera strap for women. The Nicole Elliott by BLACKRAPID – Live the moment in Comfort and Style!

You can follow Nicole on Instagram @nicoleelliott.inspire, on Facebook NicoleElliott.Inspire and find out more about her on her website Studio Elliott. Get your own Nicole Elliott by BLACKRAPID camera strap at www.blackrapid.com/Nicole-Elliott-Strap-by-BLACKRAPID.

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#LiveTheMoment in Comfort and Style!

INTRODUCING A BRAND-NEW CAMERA STRAP DESIGNED BY WOMEN FOR WOMEN – THE NICOLE ELLIOTT BY BLACKRAPID.

Your camera should be an extension of you, not an annoyance to carry. Your camera gear should add to your creative energy – not inhibit it. Taking its cue from the way women have been carrying their babies for centuries, Nicole Elliott by BLACKRAPID takes the pressure points away from your neck and shoulders by “hugging” your shoulder to evenly distribute the weight.  Allowing you to have full mobility and making your camera feel virtually weightless.  Shoot for hours without feeling fatigue, discomfort or pain! The strap is reversible – black on one side, black and white pattern on the other – business and party in one unique design. The shoulder strap has two pockets for lens caps and two zippered pockets for memory cards, batteries and whatever other small accessories you want to keep close.  The strap has a release trigger snap hook that locks in place when hooked to the 1/4″ screw that attaches securely to the bottom of your camera. And the strap adjusts to up to 63” in diameter, ensuring a perfect fit for any body type.

With its innovative functionality, maximum comfort and unique style this strap will change the way you photograph life. The Nicole Elliott by BLACKRAPID – #LiveTheMoment in Comfort and Style!

The Nicole Elliott by BLACKRAPID is now available exclusively at BLACKRAPID.com. Order yours today! https://www.blackrapid.com/Nicole-Elliott-Strap-by-BLACKRAPID

WHAT WE LOVE ABOUT IT

Carrying around heavy camera gear for an all-day wedding, running and jumping with kids during a family photo shoot, going for a hike in the woods, or simply photographing urban lifestyle can take a toll on our bodies. The new Nicole Elliott by BLACKRAPID changes that experience completely by providing a soft, stylish, reversable shoulder pad that curves with your body and distributes the weight of your gear appropriately. No more sore shoulders or necks after a photoshoot FTW! Here’s our favorite features:

• • Ergonomically Correct: Even weight distribution takes the pressure off your neck and shoulders, making your camera feel weightless.
  • Reversible Fabric: Sophisticated pattern on one side and classic black on the other.
  • Comfortable Shoulder Piece: There’s never been a camera strap that literally “hugs” your shoulder evenly to distribute the weight. This takes the pressure points away from your neck and shoulders allowing you to have full mobility and makes your camera feel virtually weightless.
  • 2 Zippered Pockets and 2 Lens Cap Pockets: You know all that stuff that gets lost in the bottom of your camera bag, or stuffed into a random pocket? You’ll never lose your lens caps again with the two integrated lens cap pockets, and the two zippered pockets which are perfect for those memory cards, business cards, or other small items.
  • Easy adjustment: Need it longer? Need it shorter? Just grab the adjustment strap and pull! Done.
  • Durable, Removable, Water Resistant, Washable Fabric: Simply detach the shoulder strap from nylon strap and rings, wash by hand with mild soap, and lay flat to dry.
  • Right- or Left-handed Wear: With its easy reversible front or back adjustment, the Nicole Elliott by BLACKRAPID can be slung from the left or right shoulder.

To top it off, it’s made with our new high-performance materials and hardware, including the ConnectR (CR-3), LockstaR, FastenR (FR-5), and Camera Safety Tether.

We can gush about this beauty all day long, but we’d rather you discover for yourself what you love most about it. With our 30 day money back guarantee, you can order the Nicole Elliott by BLACKRAPID, try it out, and if you decide it’s not for you, return it within 30 days.

THE HEART BEHIND NICOLE ELLIOTT BY BLACKRAPID

Words from the designer, the beautiful heart and soul behind the Nicole Elliott by BLACKRAPID:

“We are mothers, we are daughters, we are wives and friends…

We love deeply and live passionately.

We are surrounded by a world of wonder and amazement, from little laughs and giggles, to the beautiful people that surround us and the everyday moments that steal our hearts.

Life is a journey…. A bunch of little moments that together make up one big beautiful life.

My hope is that the Elliott strap helps you capture the life around you Confidently, Creatively, Passionately…without borders.

Here’s to a beautiful life captured one shot at a time – one moment at a time.

Every moment, #LiveTheMoment. In comfort and style.”

~ Nicole Elliott

The post It’s Here! The camera strap designed by women for women – Nicole Elliott by BLACKRAPID! appeared first on BLACKRAPID.

I GUESS IT’S COMING UP ON A YEAR NOW AND THE MEMORY OF DRIVING DOWN MY STREET THE MORNING AFTER HURRICANE IRMA HIT THE FLORIDA KEYS STILL STICKS VERY CLOSELY IN THE BACK OF MY MIND.

A neighborhood that was once canopied by beautiful 50-year-old shade trees was now ripped open, brightened with contrast and covered in debris so bad that we had to chainsaw our way down the street and back into our driveway. The most immediate need was for generators and chainsaws, food and water was next, and then finally getting cell service and power back 5 days later.

BEING A JOURNALIST I WAS NOT ONLY OBSERVANT ABOUT HOW THE AREA LOOKED PRIOR TO THE STORM,

but I captured the before as well as the after reporting all that I saw to Getty Images every step of the way. The before pictures convey the story just as strongly as the after shots. I shot drone footage of the traffic patterns heading out of The Keys that were used by Google maps during the evacuation of the Lower Keys.

LEADING UP TO THE STORM, I PHOTOGRAPHED EVERYTHING FROM PEOPLE BOARDING UP THEIR HOMES AND BUSINESSES, TO BOATS BEING TIED OFF IN THE MIDDLE OF CANALS TO KEEP THEM AS SAFE AS POSSIBLE.

I made sure to photograph many of the antique classic hotel and restaurant signs highlighting them in their glory days feeling that they might not be there after the storm.

AFTER THE STORM THE DEVASTATION WAS EVERYWHERE.

There was debris piled up on the side of the road along with seaweed, boats, jet skis, coolers, and ever type of appliance along the tree lines. It looked like a junkyard in a war zone.

They were iconic images in every direction such as the 70-foot sailboat that ran aground in ocean front backyards which is still there today, and the subject of a lawsuit over who’s responsible.

THERE IS WHAT LOCALS ARE CALLING “THE SUNKEN HOUSE”

which is an entire two-story home sunk into the ground in the Lower Keys along the Atlantic coast line. This backdrop was used by many of the news agencies that descended into the Florida Keys in the aftermath of hurricane Irma. I happened to be there when the family that used to live there returned to survey the damage. Today, the home remains un-touched, condemned, and the subject of a large insurance dispute.

OF COURSE, THE HARDEST HITS WERE THE HOMES ALONG THE SHORELINE AND ESPECIALLY MOBILE HOMES AND TRAILERS.

Most of the communities were devastated to the point of no return and many of those people have had to relocate to other states.

THEY HAVE CLEANED UP MOST OF THE MOUNTAINS OF DEBRIS WE CALLED “MOUNT IRMA’S” THAT WERE PILED UP FOLLOWING THE STORM,

but clean up crews are only now starting to clean out the hardest hit canals and waterways. Canals in Marathon Key were filled so high with sunken debris from in-tact Winnebago’s, trailers, and entire motorhomes immersed right below the roofline, that you could walk across them and not get your feet wet.

THERE WERE SO MANY FLOODED HOMES AND DESTROYED CONTENTS THAT ONE PART OF ISLAMORADA A HALF MILE STRETCH OF ROAD BECAME KNOWN AS “APPLIANCE ALLEY.”

There were hundreds, if not thousands, of washers and dryers, barbecue grills and smokers, refrigerators, dishwashers, ice makers, bait freezers, microwave ovens, and anything else that had to be disposed of in a professional manner lined up on the side of the road.

THE BEST WAY TO DESCRIBE MY INITIAL FEELING UPON FINDING MYSELF IN THE MIDDLE OF THE AFTERMATH OF THIS DEVASTATING STORM WAS THAT MY SIGHT, MY SMELL, AND MY HEARING WERE TURNED UPSIDE DOWN OVERNIGHT.

The once quiet and peaceful island became abrupt and loud with chainsaws, sirens, and helicopters overhead. The once clean, fresh, and pristine ocean air was filled with the smell of dead fish and animals as well as garbage and rotting food. My incredible sunrise and sunset views turned into war zone type areas along the side of the road and the oceans filled with sunken boats and debris. The once prevalent taste of the freshest seafood in the world turned into Bob’s burgers, canned food, and hotdogs on the grill. We are back to about 85% of where we were a year ago with hotels and restaurants that have re-opened, but our biggest industry, sport fishing and diving, is still hurting with the hotel rooms having been down for so long. No heads in bed = no tourists and no fishing and diving charters.

WE ARE NOT WORRIED THOUGH, OUR COMMUNITY REMAINS “KEYS STRONG.”

Marc Serota is an award-winning photographer, videographer, and Founder PolaroidUniversity.com. Find out more about him on his website www.marcserota.com, and be sure to follow him on Instagram @marcserotaphoto and Facebook Marc Serota.

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